Assuming Niantic builds out venue tools, expect engagement to rise in places you go everyday. Remember Foursquare Super Swarms? Foursquare's badges and check-in specials have now given way to placing lures in your business to drive customer traffic. Checking in, taking photos, earning free appetizers and badges, and doing challenges never hit the mainstream until this weekend. Remember SoLoMo (Social, Location, Mobile)? Foursquare Loopt, Whrrl, and SCVNGR all took shots at helping users better interact with the world around them. and perking up the ears of every digital marketer worth their salt. and making investors in Nintendo some lettuce The app is helping people rediscover abandoned elements of their community. With the debut of Pokemon Go, hundreds of millions of people around the world are having fun with an easy-to-learn, engaging example of AR. To-date, AR projects have been limited in scope, and many of their most effective applications resided in industry. This has been one of the ultimate, but until now unrealized, aims of AR. The most fascinating element of Pokemon Go gameplay is its ability to truly change real-world behavior en masse. Water-related Pokemon can be found near streams, rivers, and oceans, and Pokemon bird-like creatures can be found near parks. Using a smartphone camera, players scan the real world and happen upon hundreds of little creatures, some of which are common and others that are incredibly rare. Behavior Modificationįor the uninitiated, Pokemon Go is a free-to-play augmented reality (AR) game for iOS and Android that allows players to capture, battle, train, and trade virtual Pokemon that appear throughout the real world. Around 9pm last night, I was walking down a trail with Michelle when a fit 30-something man dashed out of MetroRock, a nearby climbing gym, screaming, "have you seen Krabby? I know he's around here somewhere!" This is not simply a cute children's game people of all ages are getting in on the action. How could the newly-released Pokemon Go have motivated such an unlikely smattering of people to seek out a random cemetery on a rural road.just to earn progress in a mobile app? My humor turned to wonder as I crossed paths, while walking the dogs, with groups of people playing the game: collecting Pokeballs, capturing dozens of Pokemon, and eventually battling each other in PokeGyms. She asked them the same thing, and they replied, "gotta catch'em all!" When Michelle returned to the car, I asked what the kids were doing in the cemetery. After an enthusiastic high-five, the pair checked their phones again and took off jogging down the street. MadnessĪs I watched her dash out of sight, a couple neighborhood kids appeared where she disappeared. Just pull over right there and wait in the car while I investigate." I didn't know whether she was ghost hunting, trying to solve the murder mystery from last night's evening news, or seeking out the gravestone of a long lost relative. "There should be a cemetery over on the left. A casual drive down a leafy road in rural Lincoln, RI, was brutally interrupted by my wife's plea.
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